So... what do people have to do with perceived uniqueness, whatever that is, and directed organization?

Essentially, people are the perceivers (discoverers), muses, definers, initiators, implementers, subsidizers, recipients and beneficiaries of uniqueness that rises out of their interaction with various environments. But, it takes people who are cognizant of unique changes and who understand how to organize the promotion of uniqueness such that it can be beneficial to them - or in a business sense, how it can generate value of some kind for them within a market.

The following diagram shows the conjunction of these three foundations, which must interact to enable what we call innovation.

Let's now explore each foundation in some detail to see how it all comes together to fashion innovation.