As Drucker also mentions, these seven viewpoints are really "...seven windows, each on a different side of the same building". Note that the "New Knowledge" source (products, product use and technologies - item 7 above) is just a part of this sphere of innovation sources, but is what we seem to mostly concentrate on these days as innovation.

These "seven windows" afford avenues where people are in position to perceive unique changes within the constructs of their daily (e.g., business) activities.

A more recent strategy, called PEST Analysis⁴ provides a similar process for considering the various 'environments' (e.g., Political, Economic, Social, Technology plus Environmental, Legal, Demographics)� in which a new idea might be uncovered and prosper.

Now... who are these people that have the proclivity for perceiving unique changes in things, but also want to act on what they see?



Innovation doesn't exist without people who 'see' things and want to take action.

Drucker's phrase "...organized search for changes... and such changes might offer for economic or social innovation..." essentially states that people search for, and leverage, uniqueness for a value gain. Why? It seems in our nature.

What characterizes these people, what might be their motivations and what are their particular proclivities for snooping out and leveraging uniqueness?

There are individual proclivities and group proclivities that provide for this.

Individual proclivities:

Tom Kelley (General Manager of IDEO and Executive Fellow at Haas School of Business) describes in is book, The Ten faces of Innovation⁵, ten attributes of individuals who utilize uniqueness to pursue innovation. A person may have one or more of these proclivities.

The "Ten Faces" are:

1. "The Anthropologist", who observes
2. "The Experimenter" who tries new approaches
3. "The Cross-pollinator" who bring in ideas from other 'walks of life'
4. "The Handler" who overcomes obstacles
5. "The Collaborator" who brings things and people together
6. "The Director" who moves teams along a path
7. "The Experience Architect" who creates encounters to expose and explore the unusual
8. "The Set Designer" who creates positive environments
9. "The Caregiver" who encourages
10. "The Story teller" who uses stories influence