As Tom also points out (very astutely), "Innovation is ultimately a team sport". In the business environment this is a very important point because cohesive teams that communicate well are very necessary to efficiently guide innovation by exploiting the resources and pursuing the goals of a business.

Now we'll describe six groups of business 'stakeholders' which, when composed of people having some or all of Kelley's "10 Faces" generate 'group proclivities'. These group proclivities then enable a business to harness collective efforts to pursue the search for, and exploitation of, conspicuous changes for a value gain.

[Stakeholder herein means "a person, group, or organization that has a direct or indirect stake in an organization because it can affect or be affected by the organization's actions, objectives, and policies."]

Group proclivities:

The motives of any value-oriented group are based on achieving personal and organizational worth as a result of their activities. The business group is no exception and, as such, most businesses these days claim innovation to be one of their paramount values and driving forces.

Following is a list of the six groups of business stakeholders, their basic needs, motivations and proclivities as related to their business, cultural, personal and environmental relationships. Also listed are the 'results of satisfaction' from having the needs meet.

[Below - "product" means all goods, services, processes and knowledge sold.]

Owners / Investors / Directors / Advisors
These are the people who create, enable, guide and nurture a business.