Consumers / Users / Clients
These people are the purchasers and beneficiaries of what is produced
- Group Needs, Motives and Proclivities
- Products that provide solutions to needs and desires
- Good availability of products
- Reasonable price for products
- 'Quality' and reliable products
- Support for the products
- Want a 'real' company - one that will be there in the future
- Proud to have the product - promote to friends and associate
- Provide feedback to business
- Results of needs and Motives being satisfied
- Would recommend products to others
- Would buy more products
- Promote product or brand Loyalty via recommendations for improvements
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Suppliers / Creditors / Distributors
These people supply the outside resources to support development, production and distribution
- Group Needs, Motives and Proclivities
- Accounts receivable
- Support
- A business structured for generating acceptable profit
- Transportation ease in support
- Continued business relationships
- Referrals
- Feedback
- Results of needs and Motives being satisfied
- Excitement & Pride
- Business profit
- Good business relationships
- New B2B relationships
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Richard Haney, 2009
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