So what?
Well… I'll tell ya what!
Developing a winning product for contemporary local and global markets really needs to be considered from a 30,000 foot or holism point-of-view, not from an isolated, reductionism perspective. There are many more aspects to specifying a product than those derived by individually considering technology, production, cost, marketing and support issues. By not paying attention to the stealthy interactive nature of the six fuzzy product mentors, Product Market + Product Utilization + Business Model + 3rd Party Encumbrances + Infrastructure + Spirituality, a product development team may likely need to "do it the right way"… again! And may even again… again.
Keeping a very open mind and utilizing diverse and experienced team members or advisors who are knowledgeable in these areas will provide the larger picture needed to expose the various dependencies. Only then can a comprehensive product definition be synthesized that will optimally benefit the consumer, the producer, the investor and make all others smile. It'll usually take more time up front, but save lots of time, money and angst in the long run.
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Richard M. (Dick) Haney, principal
of the CMT Group, a technology
consulting company in Palo Alto,
CA., specializes in product
engineering, manufacturing,
regulatory compliance and technical
management consulting.
The opinions expressed in this article are those of the author only and do not represent the views of the Techman/Kanata or of any of its directors, officers or employees. The author, Mr. Richard (Dick) Haney, can be reached at RichardMHaney@cs.com
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