Must the product have appeal across demographic ranges? If so, is it designed to operate faithfully, provide real benefit and look cool for the range of users? Will elderly, very young and physically disabled people be using the product too? Is it easy to handle by these groups right out of the box? Are the instructions clear? Is it easy to take or send the product to a repair facility? Is it economical to repair?

Can the product be sent through targeted distribution channels safely and economically? Is the product produced 'economically close' to the target market? Distribution costs can eat into a business profit.

And… needless-to-say, what's your competition doing?

Following are a few examples of how the Product Market may interact with other product mentors to affect your product's definition:

• Markets are in very diverse climates - this could affect Product Utilization. For example, should a product be waterproof, operate at -20 C (e.g., with gloves on)? Do remote customers need to be able to service the product themselves?
  
  
• Markets are located on multiple contents - this could affect the Business Model since shipping costs, insurance, traveling inventory, tariffs, and custom charges, service, etc. will change the profit structure and product design (Product Utilization). Also this could affect the 3rd Party Encumbrances, since different nations have differing (and sometimes conflicting) product safety and liability requirements.
  
  
• Users are economically diverse - this could affect the Business Model, since product financing schemes may vary depending on the user groups' economic level.
  
  
• Users are of varying cultures - this could affect Spirituality, should a product champion's passion for a certain representation of the product be offensive to a particular market; be aware of offensive marks, symbols, colors, comments, etc.