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Industry Standards.
Many products need to comply with industry standards in order to be marketed or… even to compete in some markets and localities.
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What to do about it!
Research the standards to which your product must conform; many standards are imposed not only by the government, but also by purchasers themselves, or municipalities and organized groups. Examples of standards and groups that require compliance are:
- Industry: ISO/QS (auto), AS9000 (aerospace), Telcordia / NEBS (network equipment & building standards), HACCP (Hazard Analysis of Critical Control Points); cGMP (current good manufacturing practices); Ingress Protection & Environmental; SEMI, SAE.
- Municipal: LA County, Dade County.
- Brotherhood: Electricians, Stage Workers.
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Social barriers.
Product developers should be aware of social sensibilities to specific products in order to be competitive within certain market segments.
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What to do about it!
Try not to tread on religious, political or cultural issues with a product if it is not purposely intended to do so. Also, security and privacy considerations, among others, need be considered. Trespassing in any of these areas can limit a product's acceptance.
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©2003, Richard M. (Dick) Haney
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