Product Development From the Top. So... I have a product idea... now what do I do?

IN CHANGE

Change is 'to alter', 'to make different'. Change can occur by intent or inadvertently.


	Change in product or market requirements. Market changes can leave a developing product less than useful or even obsolete.


	What to do about it! Constantly monitor the market trends and provide quick feedback to the PD process (information driven). But... know when to act on the change and when not to act on it. See Where Does Innovation Fit Within Product Development? by Dick Haney

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