Product Development From the Top. So... I have a product idea... now what do I do?


	Change in 'project anchors'. Such changes may require product modification or even targeting a different market.


	What to do about it! The project manager needs to be aware of each of the following anchors. A change in one can effect a change in one or more of the others and consequently influence the PD process. Project costs. Contracts and agreements. Project schedule. Management system (including rules, traditions & culture). Resources. Team tenure. Team capabilities. Product costs. Product characteristics. Acts of Encumbrance. Examples: If someone needs to add new product characteristics, the product cost may go up, the project costs may increase, the schedule may be extended or a new team member may be required to design the changes. If a valued team member is transferred to another project, valuable knowledge, experience and 'another pair of hands' being lost can extend the project schedule and increase the project cost. For a further detailed discussion about Project Anchors see: Product Development: Where do you start? By Dick Haney

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