IDEAS


Corporate Conflicts with Product Strategy.
A corporate edict may not necessarily be what is good for the product strategy. For example, if a company has a large inventory of 'stuff' and decides to develop a new product just to deplete the inventory, then the resulting product may not be a financial success or it could even score a black eye within a market.

What to do about it!
Develop the product and project plan around user and market needs (desired features, performance and costs), not exclusively for a specific internal corporate benefit.

Corporate Rigidity / Inertia.
Bureaucratic 'current' can easily carry a PD project in the wrong direction.

What to do about it!
Become knowledgeable of your corporation's methodologies and PD proclivities. Learn about the issues that may hamper your project and find ways to bypass them or 'grease the skids'. This is not to suggest anarchy, just efficiency. In case you find such bureaucratic 'current':
  • Act, then ask (if the risk of doing so is low).
  • Seek exemption.
  • Request reconsideration.
  • Find 'wiggle' room and take advantage of it.
In some cases help from management consultants can help assess and moderate such corporate concerns.

 
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©2003, Richard M. (Dick) Haney
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