Conclusion…

Innovation within the product development process must be controlled because, for example, sales people may try and appease the markets and users forever by continuously changing requirements; and engineers and designers may engineer and design forever if left alone. Even market requirements can change if a development project extends over too long of a period.

The realities of the business world inflict time and money constraints on the process, like it or not. Because of this, reasoned limitations of innovation should be mapped to the entire product development process as illustrated in the chart… this allows management to sensibly control innovation within the various activities of the venture so that the product development process can reasonably meet the business goals.



The opinions expressed in this article are those of the author only and do not represent the views of the Techman/Kanata or of any of its directors, officers or employees. The author, Mr. Richard (Dick) Haney, can be reached at RichardMHaney@cs.com