The Chart…

We all hear that "change is good". But, is it always? Well… not always - especially during specific intervals within the product development process.

And why is that?

Coming up with a specific answer is difficult for the reason that the industry, market and product have a great bearing on the processes involved. But, general and very useful comments can be made.

The following chart illustrates the relative amount of innovation (change and risk) one should consider within the product development phases for various corporate activities. The 'Stop Lights' indicate pictorially where innovation needs to be 'pinched' (orange/red light) or 'emboldened' (green light) within each activity. Each activity line in the chart will be discussed in more detail below to explain the management of innovation relative to each product development phase.

This chart is a compilation of experience with various projects, companies and products and therefore is only a general indication of innovation management.