PRODUCT MARKETING & SALES
- Marketing
- Forecast more effectively
- Improve (minimize amount) product literature, digital and production costs
- Minimize distribution channels and tiers
- Minimize (when feasible) sales literature and proselytizing
- Optimize new product introduction
- Increase response to market, sales channels and consumers
- Minimize transportation costs of sales and support effort
- Streamline customer service & support {1, 4, 5, 6, 7, 8, 14, 15, 16}
- Optimize pricing vs. revenue {1, 3, 4, 7, 8, 12, 14, 15, 16}
- Sales and post-sales support
- Minimize distribution processes
- SERVICE (FACTORY, LOCAL, TRAINING, ETC.)
- SUPPORT (FAQs, BLOGS, FORUMS, ETC.)
- Part destination: production parts or spare parts for products that are out of production
- Distribution costs: direct or through channels
- Optimize customer response: failures in the field, warranty and bug fixes, etc.
- Optimize commissions
- Minimize sales training and customer training {1, 2, 10, 14, 15, 16}
- Minimize Upgrades and conversions when feasible {2, 3, 9, 16}
- Quick response to returned goods, damaged goods (minimize overhead to support) {1, 4, 16}
- Decrease liability issues and increase good will {3, 5, 6, 8, 13, 15}
Product End-Of-Life
- Reduce cost of ‘throw-away' {2, 3, 4, 9, 11, 13, 14, 15, 16}
- Increase recyclable components {3, 11, 13, 14, 16}
- Increase reusable components {3, 11, 13, 14, 16}
- Reduce potential for environmental legal costs {1, 2, 3, 6, 13, 16}
- Reduce costs of removing installations {1, 2, 5, 6, 10, 11, 15, 16}
- Reduce cost of transportation from installation sites {1, 3, 5, 10, 11, 14, 16}
- Reduce potential refuse disposal charges {3, 5, 6, 13}
- Reduce potential site clean-up costs {3, 5, 6, 13, 16}
- Analyze sustainable development costs {1, 3, 5, 9, 12, 13}
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