TOTAL COST OF PRODUCER (Refer to Figure 1):
- IDEATION & CONCEPT TESTING
- Ideation
- Generate product concept: features, usefulness, look, feel, etc. {1, 2}
- Create general product architecture {1, 2, 3}
- Create potential pricing structure {3}
- Concept testing
- Show, demonstrate concept utilizing ‘quick an' dirty' prototypes, simulations, presentations focus groups, etc.
- Refine concept accordingly {1, 2, 3}
- BUSINESS CASE & MARKET REQUIREMENTS DOCUMENT (MRD)
- Business Case
- Analyze pricing
- Marketing, sales and distribution requirements and plans
- Determine literature and support required
- Analyze staffing, facilities and resources
- Analyze IP protection and potential liability issues
- Research funding structures
- Analyze outsourcing and off-shore sourcing opportunities {3, 7, 8,16}
- Assess potential roadmaps and risks: market, technology, financial, resource, etc. {1, 2, 3, 5, 7, 8, 14, 15, 16}
- Set reliability, QA and general testing philosophy {3, 7, 8 12, 16}
- Determine necessity for a sustainable design {2, 3, 13}
- Consider outsourcing/off shoring carefully from a management and Total Cost of Product POV. {3, 7, 8, 12, 16}
- Refine technology requirements and plans {1, 2, 3}
- Market Requirements Document (MRD)
- Create the Market Requirements Document, which is a document used by product management and marketing staff to determine what features, pricing, distribution, sales techniques, benefits and overall corporate business strategies the product needs to ‘succeed in the marketplace'. It also states all requirements and testing by which the product is to be validated (i.e., by which the product can be proven to be the 'correct' product). (http://www.280group.com/mrdsamplemarketrequirements.htm)
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