Mariana Ferrari is CEO of PROCESOi, an innovation consultancy firm based in Madrid, Spain. She has over 20 years of multi-discipline (marketing, sales, crisis management, innovation & general management) experience in multi-national, multi-cultural and multi-sector environments such as retail, financial, consumer, tobacco, energy, etc.

Before PROCESOi she was Executive Director at ING, Coordinator of Y& R Brands in Spain, Senior Marketing Specialist for Philip Morris Companies in Latin America, and Director at JW Thompson in Ecuador among other positions.

Mariana is an expert in innovation and Crisis management. She's specialized in crisis prevention and management and had managed financial institution, oil companies, tobacco, airlines and other well-known crisis situations for Fortune 500 companies.

She had also worked for seven years in Corporate Social Responsibility, where she created and supported campaigns to make poor "children happy for a day", moderated worldwide conferences for the World Bank on Poverty and Youth and wrote a paper that was published in 2003 by Burson-Marsteller in Madrid.

A key note speaker at academic and non-academic environments. She regularly speaks at the Expomanagement Annual Conference in Madrid and for Esic Business and Marketing School among many others. Mariana is the author of "Bitchy corporate life" a best-seller story about success in the corporate world (original title: La Puta Vida Corporativa"), published by Ediciones Granica in Spain, May 2007 and by Centro Atlantico in Portugal

Mariana is 42 years old. She is a US Citizen from Washington DC, she lived in Ecuador, Argentina, Uruguay and now she resides in Spain. She has two children, Max and Ignacio, and a Labrador named "Falucho". Her favorite saying from the French, is "only stupid people never change their minds", therefore her positioning statement is "change is the only routine I love".